Thu, 05/07/2026 - 21:25

By SEMA News Editors

 

An image of the SEMA Show Booth Plotting Call Center in Diamond Bar.

 

Most trade shows keep the magic behind the curtain, but not us: The SEMA Show team invites the industry to experience a real-time, booth-by-booth buildout of the 2026 SEMA Show floor, updated live as it comes together.

 

FLOOR PLAN button.

 

This isn't just a static floorplan––it's a front-row seat to see how the automotive aftermarket's biggest stage is built, one booth at a time.

 

An image of the SEMA Show Booth Plotting Call Center in Diamond Bar.

 

Follow along as the floorplan updates in near real time, capturing the evolving momentum as more than 2,000 exhibitors lock in their spot on the SEMA Show floor.

 

And this year, there's even more reason to pay attention: This year's 2026 SEMA Show will take place in the fully completed Las Vegas Convention Center campus––now transformed into a modern, connected environment that elevates every aspect of the Show experience.

 

Read more details in the SEMA News article, but in short: the SEMA Show you know and love steps into a new era in 2026.

 

Plan Ahead to Boost Your SEMA Show Experience and ROI

 

Following the floorplan as it develops in real-time gives both attendees and exhibitors a strategic edge to their SEMA Show experience. Track where brands are landing, identify high-traffic zones and start mapping out your must-see list well before the doors open November 3-6, in Las Vegas.

 

An image of the SEMA Show Booth Plotting Call Center in Diamond Bar.

 

For attendees, it's a perfect to-do task after registering for credentials online, which is available at the lowest rate ($50 per badge) until prices increase after June 26.

 

For exhibitors, it's also a chance to see how competitors and collaborators are positioning themselves in real time––while there's still an opportunity to secure your place on the floor. It's also a great preview for the upcoming SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com

 

Thu, 05/07/2026 - 18:36

By SEMA News Editors

 

INDYCAR SERIES Champion Alex Zanardi, 59

 

An image of Zanardi.

Alex Zandari.

 

Two-time INDYCAR SERIES champion Alex Zanardi, who inspired millions globally with his courage and perseverance after a life-changing accident, passed away on May 1 in his native Italy, his family announced. He was 59.

 

Zanardi won INDYCAR SERIES championships in 1997 and 1998 while driving for Chip Ganassi Racing. He recorded 15 victories, 10 pole positions and 28 podium finishes during his INDYCAR SERIES career, which spanned from 1996-98 and 2001.

 

"Alex Zanardi was a magnificent INDYCAR SERIES champion, and his remarkable abilities on track are legendary and timeless," INDYCAR and Indianapolis Motor Speedway President J. Douglas Boles said. "His list of wins and accomplishments run alongside an even more impressive legacy of courage, inspiration and determination, which he showed during his life's journey."

 

"Alex will always remain one of the most admired racers of our sport and is a shining example of the attributes it takes to be a champion."

 

Zanardi lost both of his legs in an accident in September 2001 during a race at the EuroSpeedway Lausitz in Lausitz, Germany. His fight to recover from those injuries inspired fans around the world, and in 2003, he used hand-operated brake and accelerator controls before a Champ Car race car at Lausitz to ceremonially finish the final 13 laps of the 2001 race. It was one of the emotional scenes in racing history, and Zanardi's ceremonial time on track would have qualified him in the first few rows of the actual race.

 

That fighting spirit embodied Zanardi for his entire career, especially after the accident. He went on to compete in a variety of series, including touring cars and sports cars, around the world with prosthetic legs that he helped to design to facilitate more speed in a race car.

 

Another highlight of his later racing career was a return to a Formula One car in November 2006 in a test session for BMW Sauber, driving a car specially adapted with hand controls. Zanardi competed in F1 from 1991-94 and again in 1999 with the Jordan, Minardi, Lotus and Williams teams.

 

Zanardi also captivated fans of another form of wheeled racing, cycling. He worked to become a champion handcyclist, winning two gold medals for Italy in both the 2012 and 2016 Summer Paralympics. He also won 12 UCI Paracycling Road World Championships in various categories.

 

But tragedy also struck in that discipline of racing for Zanardi, who suffered serious neurological injuries in a road collision in June 2020 while competing in a handcycling race in Italy.

 

The charismatic Zanardi received numerous honors for his accomplishments on and off the track during his career. He was appointed a Knight Grand Cross of the Order of Merit of the Italian Republic in 2014, inducted into the Motorsports Hall of Fame of America in 2013 and the Long Beach Motorsports Walk of Fame in 2022.

 

After his first foray in Formula One ended in 1994, Zanardi came to North America and tested with Chip Ganassi Racing, signing in late 1995 to drive for the team in 1996. He became a rookie sensation in 1996, winning three races and six poles, finishing third in the standings behind teammate Jimmy Vasser and Michael Andretti.

 

That rookie season also featured the classic move of his INDYCAR SERIES career and one of the most iconic passes in motorsports history when Zanardi used a risky maneuver in the dirt to pass race leader Bryan Herta in "The Corkscrew" turn at WeatherTech Raceway Laguna Seca. Fans still refer to the maneuver simply as "The Pass."

 

Zanardi ruled the series in 1997, winning five of 17 starts en route to his first title. He was even more dominant in 1998, capturing another championship with seven victories and 15 podium finishes in 19 races.

 

His famous practice of spinning his car in tight, doughnut-shaped circles after victories became instantly popular with fans and was emulated by drivers around the world.

 

Adria Hight, John Force Racing Executive, 56

 

An image of the Force family.

Adria Hight, pictured in the center, alongside her father, John Force, left, and her mother, Lana Starks, right.

 

Longtime John Force Racing executive and daughter of John Force, Adria Hight, has passed away, the team announced. She was 56.

 

Hight joined the family drag racing business as one of the first employees of John Force Racing before eventually serving as the team's CFO.

 

The team released the following statement on social media:

 

It is with heavy hearts that we share the passing of Adria (Force) Hight, the oldest daughter of John Force.

After graduating from Huntington Beach High School, Adria joined the family drag racing business, becoming one of the first employees of John Force Racing.

 

She played an instrumental role in building the organization from the ground up, handling everything from answering phones and selling t-shirts out of the race trailer, to ultimately serving as CFO of one of the winningest teams in motorsports history.

 

Her impact, dedication and legacy will never be forgotten.

 

Read more about Hight's life here.

 

For more information, visit johnforceracing.com.

 

PRI Seeks Technical Topics, Experts for Education Program

 

An image of the PRI Education stage.

PRI Show organizers have opened seminar proposals for its 2026 education program.

 

Education for the industry, by the industry. PRI is now accepting seminar and panel proposals for its 2026 education program, offering speakers an unmatched platform to share ideas, technologies, and expertise with the racing and performance community.

 

Organizers are looking for submissions that showcase current trends, innovative techniques, best practices and discoveries across the motorsports industry. Program audiences include race teams, speed shops, engine builders, fabricators, machinists, tuners, manufacturers, WDs, sanctioning bodies, track operators, media and other industry professionals––many of whom are small business owners and managers.

 

Topics of interest can include––but aren't limited to––technical content, sponsorships, hiring and employee management, branding, content creation, youth engagement, small business operations, advertising and promotions, traditional and digital marketing, sales strategies and EV motorsports performance.

 

2026 PRI Show Education Speaker Submissions

  • Deadline: June 30, 2026
  • Show dates: December 10-12, 2026
  • Location: Indiana Convention Center, Indianapolis, IN

 

Submit your proposal and help shape the future of racing education at the PRI Show.

 


Important 2026 PRI Show Exhibitor Deadline NEXT WEEK

 
A crucial deadline is approaching quickly for prospective 2026 PRI Show exhibitors. Exhibitors can secure their booth space now for the 2026 PRI Show, set for December 10-12, in downtown Indianapolis, but brands that want to participate in the initial round of booth plotting later this month must submit an exhibitor space reservation agreement and deposit by May 15. Note: Exhibitors will still be able to reserve booth space after the May 15 deadline but will not be able to take part in the first round of space selection.


Motorsports professionals––from buyers and decision-makers to media and influencers––travel from all 50 states and more than 35 countries to source new parts and products. For companies looking to grow their reach, exhibiting is essential. Learn more about why to exhibit

 

Thu, 05/07/2026 - 18:30

Story and photos by Andreas Conradt, Automedia

 

New Body, Same Heart: Porsche 911 GT4 to Replace Cayman GT4

 

A camouflaged Porsche 911 GT4 on the track.

 

Porsche is reportedly developing a successor to the Cayman GT4––the new Porsche 911 GT4. Its debut is not expected before 2027.

 

Working alongside Manthey Racing, Porsche recently tested the new Porsche 911 GT4 Challenge on several international racetracks. A prototype was spotted at Spa-Francorchamps in Belgium, with additional vehicles appearing during a Manthey Trackday at the Nürburgring, held alongside testing and setup sessions for the third round of the Nürburgring Endurance Series. Porsche fielded the prototype with three factory drivers at the Nürburgring and completed endurance testing on the Nordschleife, including the short link to the GP circuit.

 

The vehicle photographed is a race-spec version derived from a stripped-down Porsche 911 GT3. A road-going variant––badged as the 911 GT4––is expected to follow to meet homologation requirements for the race car. The "Challenge" designation, visible on the rear wing, will likely remain exclusive to the competition model, similar to naming conventions such as Carrera, Trophy, Lightweight or Clubsport.

 

Production of the current Porsche Cayman ended in 2025. With the next-generation Cayman set to become a fully electric vehicle, Porsche will lose the only GT4 model in its lineup that has played a significant role in both road and motorsports applications. The Cayman GT4 has maintained strong demand and remains a popular model.

 

In motorsports, the current Porsche Cayman GT4 CS competes in several series, including the Porsche Endurance Trophy Nürburgring (PETN), where it runs in a dedicated class. The PETN grid includes both the Cayman GT4 CS and the Porsche 911 GT3 Cup (992).

 

At first glance, the 911 GT4 Challenge prototype closely resembles a current GT3. On closer inspection, however, differences become clear: black camouflage wrap, the absence of badging, quick-release wheel hardware, and taped-over headlights. One of the most notable distinctions is the wheel setup. Unlike the GT3 and GT3 RS––which use a single center-lock wheel nut––this prototype features a five-lug configuration.

 

An image of the camouflaged Porsche 911 GT4.

 

The rear wing has also been revised, with updated side plates compared to the GT3. The fuel system has been reengineered and repositioned beneath the front hood, while the visible fuel filler cap on the prototype is non-functional. As expected, both the braking system and suspension have been modified for racing duty. The exhaust system sits slightly lower than on the GT3, and a signature racing rain light is mounted above the rear lamps.

 

The prototype's sound profile is also noteworthy. The Porsche 911 GT4 produces a tone similar to the current Cayman GT4 CS rather than the higher-revving GT3. Both models use six-cylinder boxer engines with different displacements. The current Porsche 911 GT3 Cup and its road-going counterpart feature a 4.0L engine (3,996 cc), while the Cayman GT4 uses a 3.8L engine with lower output. As a result, the new GT4––positioned below the GT3––will likely adopt a 3.8L engine with reduced power.

 

Originally conceived as a cost-effective, production-based alternative to the GT3 class, the GT4 category was designed for amateur and entry-level drivers. Porsche was among the first manufacturers to enter the segment with the Cayman. Other automakers followed, including BMW with the M4 GT4, Audi with the R8 LMS GT4, Aston Martin with the Vantage GT4, McLaren with the 570S GT4, Toyota with the Supra GT4, and Mercedes-AMG with its GT4 entry.

 

Porsche is not expected to exit the GT4 category simply because the Cayman is transitioning to electric power. Instead, the automaker appears poised to evolve the formula with a 911-based GT4––retaining internal combustion while delivering an all-new platform for both road use and customer racing.

 

An image of the camouflaged Porsche 911 GT4.

 

 

Even More Extreme: The Lamborghini Revuelto SV

 

An image of the camouflaged Lamborghini Revuelto.

 

The Lamborghini Revuelto Super Veloce (SV) is expected to arrive later this year as a more extreme, higher-performance version of the current 1,015hp hybrid V12 model. By further optimizing the internal combustion engine––and potentially the three electric motors––total system output could climb beyond 1,100 hp.

 

Externally, the Revuelto SV is expected to stand out with a more aggressive design, highlighted by a large rear wing and additional aerodynamic enhancements. Weight reduction measures are also likely, pushing performance beyond that of the already formidable base model, which is capable of speeds exceeding 217 mph.

 

An image of the camouflaged Lamborghini Revuelto.

 

Bella Italia: The Lamborghini Temerario Spyder

 

An image of the camouflaged Lamborghini Temerario.

 

Presented on August 16, 2024, the Lamborghini Temerario marked a turning point for the brand from Sant’Agata Bolognese. The end of the V10 era made way for an all-new twin-turbocharged V8 plug-in hybrid delivering 920 hp, all-wheel drive, and a carbon-fiber monocoque. As the successor to the Huracán, it established a strong technical foundation from the outset.

 

The first European deliveries arrived in summer 2025, while the first U.S. models followed in late 2025. As 2026 gets underway and Temerario deliveries continue to ramp up, anticipation for the Temerario Spyder is both expected and increasingly urgent. Lamborghini’s recent history suggests the convertible variant typically arrives 12 to 18 months after the coupe debut.

 

The 2026 calendar brings a dense lineup of major global automotive events. Lamborghini increasingly favors high-impact, emotionally charged venues over traditional auto shows. Early-year events such as Rétromobile, Amelia Island, or major Italian spring concours events appear less likely stages for the debut of an ultra-modern convertible supercar.

 

An image of the camouflaged Lamborghini Temerario.

 

By contrast, summer 2026 presents a far more plausible window. The Goodwood Festival of Speed in early July remains one of Lamborghini’s preferred platforms for showcasing high-performance models in motion to an international audience of enthusiasts and media. Another strong candidate points to mid-August 2026––roughly two years after the coupe’s debut––during Monterey Car Week, where Pebble Beach Concours Week has become a key strategic moment for premium Italian brands.

 

The upcoming Temerario Spyder will face a familiar engineering challenge: preserving coupe-level performance despite the structural reinforcements required by an open-top design. With 920 hp, 0–62 mph in 2.7 seconds, and a top speed of 213 mph, Lamborghini has a comfortable performance buffer to develop a convertible version without major compromises. The carbon-fiber chassis and hybrid architecture are expected to help limit weight gain while maintaining high structural rigidity.

 

As of early 2026, all signs point to the Lamborghini Temerario Spyder being just months away from its official debut. Between July and August 2026––with a slight preference for Goodwood or Pebble Beach––Lamborghini appears to have an ideal window for a high-profile global unveiling.

 

An image of the camouflaged Lamborghini Temerario.

 

Cheap. Small. Electric: The All-New Dacia EV

 

An image of the camouflaged Dacia EV.

 

These first spy shots of Dacia's entry-level electric vehicle reveal far more detail than the previously released teaser image from the Renault Group. The Dacia EV is scheduled to hit the market at the end of 2026 and will join the Spring as the second electric car in the brand's lineup.

 

The spy images confirm the technical similarity to the Renault Twingo, which had already been hinted at in the teaser. This relationship is particularly evident in the side view. The roofline closely matches that of the well-known small car, as does the window line. A distinguishing feature appears at the C-pillar, where Dacia integrates a design element that visually breaks up the surface and gives the car a more distinctive appearance––something already suggested in the initial teaser image.

 

The side mirrors are mounted in the window triangle, as seen on the Twingo. Conventional pull-type door handles are also visible on the Dacia four-door model. The windshield is relatively flat, again recalling the Renault model.

 

An image of the camouflaged Dacia EV.

 

One difference appears in a detail from the teaser: the sharply rising, almost jagged lower window line shown there is not present in the latest spy images. Overall, the side profile looks calmer and more function-focused.

 

Up front, Dacia adopts a more independent design. The fascia appears flatter, with rectangular headlights featuring the brand's signature lighting. At the same time, the hood is less steeply angled, giving the vehicle a more rugged appearance. The rear follows a similar approach. The window is narrow and sits above a large tailgate. Small, square lights define the look, complemented by a subtle roof spoiler.

 

The technical foundation for the new Dacia EV comes from the Renault Group. The model is based on the AmpR Small platform, which also underpins the Renault Twingo, as well as the Renault 4 and 5. This positioning makes it clear the vehicle will target the lower end of the performance and price spectrum.

 

A look at the known specifications of the Twingo provides a sense of direction: the battery has a capacity of 27.5 kWh and delivers a range of up to 163 miles (WLTP). Charging is possible at up to 50 kW DC, with output around 60 kW. Compared to the Spring, this represents an improvement in both range and charging performance, while power remains in a similar range.

 

The new model will sit below the future electric Sandero and only slightly above the Spring, effectively closing the gap in the lower price segment. It is expected to measure about 151.6 inches in length, making it slightly larger than the Twingo. Up to four seats are planned, along with cargo capacity exceeding 10.6 cu. ft.

 

Production is expected to take place in Europe, with the Novo Mesto plant in Slovenia considered a possible location. The starting price is projected to be around $19,500 (converted from approximately 18,000 euros), positioning the model below the Twingo.

 

An image of the camouflaged Dacia EV.

 

Thu, 05/07/2026 - 16:07

By SEMA News Editors

 

An image of Kyle Loftis wearing 1320Video gear.


Kyle Loftis, the founder of racing media brand 1320Video, has passed away. He was 43. His cause of passing is not known at the time of publication.

 

1320Video made the following social post to announce his passing:

 

We are extremely saddened to share that Kyle Loftis, the founder of 1320Video, passed away last night. We are in a state of shock.

 

Kyle's passion for motorsports inspired millions of people around the world and we will never forget what he has done to grow our beloved sport. Kyle was a beam of light at every gathering… his enthusiasm, kindness, and creativeness was contagious.

 

Let us pray that Kyle is in a better place.

 

1320Video was formed in 2003, beginning with a single automotive enthusiast (Loftis) shooting photos and sharing them on message boards before the age of social media. In 2012, 1320Video gained popularity on YouTube, Instagram, Facebook and more platforms. Over the years to follow, 1320Video made a name for itself as a reputable media brand covering some of the highest caliber vehicles and biggest events, including the SEMA Show, but also events like Hot Rod Drag Week, TX2K, FL2K, Cash Days, Street Car Takeover and more. The company also organized one of the Midwest's biggest car shows called the Ice Cream Cruise.

 

For more information, visit 1320video.com.

 

Photo courtesy of 1320Video, background courtesy of Shutterstock | Buntoon Rodseng

 

Thu, 05/07/2026 - 14:00

By Ashley Reyes

Graphic for ETTN webinar on using AI for Engineering Decisions.

 

Engineers, product developers, calibration specialists and technical professionals still have time to register for the SEMA Emerging Trends & Technology Network (ETN) virtual education session, "Using AI to Turn Engineering Data Into Clear Decisions: Reducing Iterations Across Design, Testing and Calibration," taking place on Tuesday, May 19, at 12:00 p.m. PT/3:00 p.m. ET.

Button to register for ETTN webinar.


 

As engineering teams across the automotive aftermarket continue to generate massive amounts of data, one challenge remains constant: how to turn that data into clear, confident decisions. This webinar will cover how AI is being applied to help technical teams reduce noise, identify meaningful patterns and support confident decisions across design, testing, tuning, calibration and customer tech support workflows.
 

Attendees will learn where AI provides practical value in engineering analysis, where its limitations must be understood, and how teams are using AI-assisted insights to reduce rework and unnecessary development iterations while maintaining performance, safety and compliance standards.
 

Following the session, attendees will know how to:

  • Identify which engineering data signals matter most during product development and validation.
  • Use AI-assisted analysis to reduce noise and uncover meaningful trends.
  • Improve alignment between engineering and product teams through clearer data interpretation.
  • Understand practical limitations and validation requirements when applying AI to engineering data.
  • Reduce rework and iteration cycles without compromising technical rigor.
  • Utilize AI tools and bots to assist customer technical support.


Moderated by Kannan Parekh, founder and CEO of Allion Tech, this session will feature speakers Bob Morreale, president at The Tuning School, Inc.; and Kelleigh Shankel, CEO at Limelight Logic.
 

As the webinar approaches, now is the time to register and gain insights from industry leaders who have demonstrated history in developing, implementing and utilizing AI solutions for product development, engineering, technical support and marketing.
 

Register.

 

Feed image courtesy of Shutterstock | StudioProX

 

Thu, 05/07/2026 - 11:39

By SEMA News Editors

 

An image of the Exhibitor Summit graphic.

 

Registration is now open for the SEMA Show Exhibitor Summit, which returns to Las Vegas in June, at the Las Vegas Convention Center South Hall Skybridge. View the agenda and register at semashow.com/exhibitor-summit.

 

The Exhibitor Summit--which takes place Wednesday, June 10 and Thursday, June 11, with hotel check-out Friday, June 12--is an exhibitor's strategic head start. Whether a company is a first-timer or a seasoned exhibitor, this event is where exhibitors can refine their plan, cut unnecessary costs and unlock true SEMA Show success. The program will cover how to:

  • Boost ROI: Work directly with experts to plan, budget and optimize SEMA Show investments.
  • Drive Traffic: Learn proven strategies to attract buyers and generate leads.
  • Save Money: Learn insider strategies to cut costs on drayage, electrical and rigging.
  • Perfect Your Launch: Get a step-by-step roadmap for product launches and media engagement.
  • Promote Your Brand: Explore sponsorship and marketing opportunities to increase brand visibility.
  • Network: Build direct relationships with the SEMA team and fellow industry leaders.

 

Preview the New LVCC

 

In addition, this year's Summit delivers an all-access preview of the newly remodeled Las Vegas Convention Center, now featuring a modernized campus designed to elevate the exhibitor and attendee experience with:

 

  • A reimagined Central Hall Grand Lobby that features a striking glass curtain wall and abundant natural light.
  • New digital signage creating high-visibility branding opportunities in the Grand Lobby.
  • A climate-controlled concourse that connects the North and South Halls.
  • A new East entrance, state-of-the-art boardroom and modern administrative offices redefine the South Hall.
  • The extended West Hall ribbon roof brings bold cohesion across the campus.

 

Register to join this event in Las Vegas this June, and the SEMA team will have the rest covered. Exhibitors enjoy complimentary event registration, a two-night hotel stay (for up to two representatives from each exhibiting company) and select meals--all courtesy of SEMA.

 

View the agenda and register at semashow.com/exhibitor-summit.

 

Have questions about the Exhibitor Summit? Contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.


If you haven't heard, SEMA has launched a new customer management system ahead of this year's SEMA Show, November 3-6, 2026, in Las Vegas. Read more about that here, or visit semashow.com/exhibitor.

 

Thu, 05/07/2026 - 06:43

By Ashley Reyes

Graphic for MPMC Company spotlight subject Holland Communications.

 

The SEMA Motorsports Products & Media Council (MPMC) named Holland Communications as the council's newest member spotlight company.  

Get to know the company's story in the SEMA News interview with Holland Communications President Bill Holland below.
 

SEMA News: Tell us about your company. 

Bill Holland: Holland Communications Inc. is a full-service advertising and public relations agency specializing in the performance aftermarket. It was founded in 1974 and has been a SEMA member since 1975. We are very self-reliant and do virtually everything from creating ads to producing videos in-house.
 

SN: What makes your business stand out?  

BH: As hands-on enthusiasts ourselves we "walk the walk and talk the talk." This gives us the ability to communicate well with the market on their level.
 

SN: Tell us about your business now in 2026 and what you're focused on?  

BH: We have seen a paradigm shift over the years in how marketing messages are delivered and consumed. Where print ads in enthusiast publications once sufficed, today there is huge emphasis on social media. We're also exploring the benefits of AI.
 

SN: Tell us about a project you are proud of.  

BH: Currently I'm building a restomod '74 TVR 2500M sports car powered by a 5.0L Ford Coyote engine. It will be street legal but built to compete in a variety of venues (autocross, drags, speed trials, etc.). It's extremely gratifying to see something grow from an idea into a tangible product.
 

SN: What advice do you have for young professionals contemplating a career in the automotive aftermarket? 

BH: I spent many years on the SEMA Scholarship Committee and helped raise a considerable amount of money to help young professionals in our industry. Accordingly, I've encouraged young people to take advantage of SEMA's scholarship and loan forgiveness programs. Early on I served as a crew member on several race teams--starting as a proverbial "tire wiper" and advancing in responsibilities. Ultimately, I became a partner in several race cars. Through racing, I made many valuable connections. It's a great way to advance one's career in the aftermarket.

 


 

Fill out an MPMC member spotlight form to highlight how you or your company are contributing to the motorsports industry. Selected candidates are eligible to be featured on MPMC's social media, SEMA News and future MPMC member updates. 

Thu, 05/07/2026 - 06:14

By SEMA News Editors

SBN Booth Experience graphic.

 

To help deliver an empowering 2026 SEMA Show experience--November 3-6, Las Vegas--for women in the automotive aftermarket, the SEMA Businesswomen's Network (SBN) is inviting companies, brands and women-owned businesses to apply to become booth partners for 2026. The deadline to apply is Sunday, May 10.

Button to apply for SBN booth experience.


 

If your organization is dedicated to advancing women in the automotive aftermarket, the SBN Booth Experience is your chance to take those efforts to the next level. If selected as a booth partner, you'll receive dedicated space within the booth to host engaging activations, hands-on-workshops, live demonstrations and meaningful networking opportunities throughout the week.   
 

Why Become a Partner?   
 

  • Boost Brand Visibility: Gain exposure for your women-owned brand at the world's premier trade show for the automotive aftermarket. (Manufacturing companies must be exhibitors at the SEMA Show.)
  • Network with Women Leaders: Connect with influential women across market segments and foster meaningful relationships. 
  • Highlight Your Women-Driven Initiatives: Host interactive experiences, educational workshops or discussions that showcase your company's expertise and industry contributions. 
  • Champion a Positive Cause: Demonstrate your company's commitment to advancing women in the automotive aftermarket. 
  • Engage With Top Talent: Meet skilled women in the automotive industry and possibly recruit your next great hire.


Is Your Brand a Good Fit?
 

To amplify SBN's mission of providing education, networking and recognition opportunities to professional women in the specialty-equipment industry, partnering organizations must be:
 

  • An active SEMA member company
  • Female-owned or -operated
  • Dedicated to supporting women in the automotive aftermarket
  • Available during all Show hours to represent your company/organization at the booth


If this sounds like you, don't miss this opportunity to position your brand alongside a community committed to driving progress and expanding opportunities for women across the industry. Apply today.
 

To learn more about SBN, visit www.sema.org/sbn.

Thu, 05/07/2026 - 01:21

By SEMA News Editors

 

V8 Speed & Resto Shop Opens New Engine and Machine Shop

 

A wide shot of the new V8 Speed and Resto Shop engine and machine shop.

 

V8 Speed & Resto Shop, a classic and musclecar restoration shop located in Red Bud, Illinois, has opened a new in-house engine and machine shop facility as it enters its 22nd year of operations. 
 

This addition transforms the award-winning restoration shop into a comprehensive, one-stop destination for automotive enthusiasts, offering everything from factory-original engine rebuilds to 1,000-plus hp custom powerplants, company representatives said. 
 

The new engine machine shop was designed to provide total quality control over every stage of the engine-building process. By bringing machining, assembly and testing entirely in-house, V8 Speed & Resto shop ensures that every component meets stringent specifications and aesthetic standards that match the high quality of their entire organization. 
 

"By controlling the process from the first sonic check of the block to the final dyno-tuning session, we deliver a level of precision and reliability that is sometimes lost when outsourcing," stated V8 Speed & Resto shop CEO Kelle Oeste. "And having a top-level body and paint shop in-house, we can deliver custom engines, run-in and baseline tuned, show-quality finished, and ready to drop into restorations or show cars. This makes us a great B2B outsource for high-end shops building SEMA Show cars that need a one-stop custom engine solution."  
 

Beyond complete engine builds, the facility provides à la carte machining services, including flywheel surfacing, valve jobs, block boring and parts cleaning. A key feature of the V8 Speed & Resto process is the focus on the customer journey; clients receive regular photo and video updates of milestone moments, including the first startup and leak-verification sessions on a dedicated test stand. 
 

This expansion solidifies V8 Speed & Resto Shop's position as a leader in the classic car and muscle car industry, combining traditional craftsmanship with cutting-edge performance engineering, the shop said.
 

For more information, visit v8speedshop.com.

 

Fat Fender Garage Launches Dedicated Chassis Division

 

Fat Fender Garage welder working on a chassis.

 

Fat Fender Garage, the Gilbert, Arizona, custom truck builder and parts manufacturer, has launched Fat Fender Chassis, a new division under the Fat Fender Garage umbrella dedicated to engineering and crafting complete two-wheel-drive and four-wheel-drive chassis.
 

The chassis packages are designed for classic Ford trucks and engineered to handle modern performance with the same level of detail and craftsmanship Fat Fender Garage is known for, the company said.
 

"We've spent over a decade building custom chassis for classic trucks, and with this move, we're bringing all of that knowledge in-house," said Jason Noel, CEO of Fat Fender Garage. "With Fat Fender Chassis, we're vertically integrating our process to engineer and manufacture our own foundations, ensuring every build meets our exact standards." 
 

To meet the growing demand, Fat Fender Garage has invested heavily in state-of-the-art manufacturing tools and technologies, including a 4,000-watt CNC laser cutter and four fully equipped fabrication stations, to ensure the precision, reliability and unmatched craftsmanship Fat Fender Garage is known for. 
 

The chassis will be available in two- and four-wheel-drive configurations, as well as bare-metal frames for those looking to tailor the chassis to their exact specifications. Rollout will start with classic Ford trucks before expanding to Chevy trucks, with options for ABS, traction control and active suspension available later. Designations and offerings include: 
 

Two-Wheel Drive:

  • FF Street--Coilover Chassis: A subtle ride height adjustment, keeping your vehicle's classic charm intact, while offering a smoother ride and sharper driving dynamics. 
  • FF Sport--Coilover Chassis: An aggressive drop in ride height for high-performance driving and aesthetics. 
  • FF Air--Air Suspension Chassis: The ultimate in low, customization and a smooth ride. 


Four-Wheel Drive 

  • FF 4x4: Standard (six-lug) 
  • FF 4x4: Heavy Duty (eight-lug)


Each chassis is engineered for specific model years and powertrain configurations.


For more information, visit FatFenderGarage.com.

 

I-CAR Opens Call for 2026 Board of Directors Candidates

 

I-CAR is now accepting applications for its 2026 Board of Directors election, the organization announced.


"Strong governance is vitally important to the future of I-CAR and the industry we serve," said I-CAR President and CEO Kyle Thompson. "We invite experienced, mission-driven leaders to consider bringing their perspective to the I-CAR Board of Directors and hope to be in the fortunate position of providing our voting members with a strong slate of diverse candidates."


Board members serve three-year terms and play a critical role in guiding I-CAR's strategic direction. The board is committed to advancing strategies that realize its vision of ensuring every person in the collision repair industry has the information, knowledge, and skills required to perform complete, safe and quality repairs.


The board seeks a slate of candidates that reflect diversity and a broad range of industry perspectives. Candidates should demonstrate proven leadership, industry influence and a strong understanding of and commitment to I-CAR's mission and inter-industry model, organization representatives said.
 

For more information on open board seats, how to apply and more, visit i-car.com/governance.

 

Kahn Media Receives Creative, Business Awards

 

Kahn Media Hermes Awards

 

Kahn Media, a marketing agency specializing in the automotive, outdoor and lifestyle markets, received two Hermes Creative Awards: a Platinum Award for its content creator-led coverage of The Quail, A Motorsports Gathering and a Gold Award for its white paper on how firearms brands can be discovered without advertising. A Stevie American Business Award was also granted to Kahn Media for its extensive email marketing campaign with Heidts.
 

"We are extremely pleased to receive these honors from the Hermes Creative Awards and the Stevie American Business Awards," said Kahn Media President and CEO Dan Kahn. "In 2026, we have worked tirelessly to build our teams with the best employees, expand our innovative services and deliver even more value to our clients. These prestigious awards validate those efforts, and I look forward to even further growth this year."
 

Kahn Media's received the Hermes Creative Awards Platinum Awar, in the Social Media and Creator Content/Social Campaign category for its influencer-led coverage of The Quail, A Motorsports Gathering. As an exclusive events at Monterey Car Week that is limited to 6,000 in-person guests, the Kahn Media campaign expanded the event's reach far beyond the physical venue, the company said. Kahn Media developed and executed a comprehensive social media campaign that combined strategic creator partnerships, real-time event coverage and collaborative content with automotive brands and participants. The results significantly expanded The Quail, A Motorsports Gathering's digital footprint, organically adding more than 10,000 social media followers in three weeks and generating more than 40 collaboration posts with multiple creators and brands.
 

Kahn Media was also honored with a Stevie American Business Award for its email marketing efforts for Heidts, a manufacturer of chassis and suspension components for hot rods and musclecars. After performing a full audit of Heidts' marketing efforts, Kahn Media developed a scalable, data-driven email marketing campaign to create a new owned channel to drive direct sales, foster repeat purchases and strengthen customer relations. Using a combination of automated and bespoke emails modernized Heidts' marketing efforts, resulting in a 700% month-to-month increase in online revenue and a 2,000% ROI. Email marketing also accounted for 80% of the company's total revenue.
 

For more information, visit kahnmedia.com.

 

Tue, 05/05/2026 - 22:59

By SEMA News Editors

 

An image of the SEMA Fest stage and big crowds.

 

SEMA Fest––which has featured chart-topping headliners Imagine Dragons, Cage the Elephant, Sublime and Queens of the Stone Age––returns to Las Vegas on Friday, November 6, for a high-energy night of motorsports, music and car culture. Tickets are now on sale.

 

"You combine the drifting and the music, you have a perfect event," said Pilar Colmenero of La Oxidada, Saladillo, Argentina. 

 

Yes, it's the ultimate "exclamation point" to your SEMA week.

 

Industry members can purchase tickets now at the lowest available price before the 2026 lineup is announced.

 

An image of drifting at SEMA Fest.

 

Non-industry friends and family can purchase tickets now at SEMAFest.com, along with passes for the one-day "SEMA Show Friday – Open to the Public," a bucket-list experience for automotive enthusiasts.

 

On Friday, November 6, SEMA Fest will combine live music with high-impact motorsports activations on the SEMA Show campus, delivering a one-of-a-kind experience that blends performance, entertainment and car culture.

 

Beyond the entertainment, SEMA Fest connects the industry with the enthusiast public, giving builders and manufacturers a platform to engage directly with consumers who influence trends and purchasing decisions.

 

It also reflects SEMA's commitment to evolving its events––blending business, culture and community to keep the aftermarket at the forefront of innovation.

 

An image of the Globe of Death at SEMA Fest.

 

Bands will be announced in summer 2026.

 

Buy tickets now through the SEMA Registration Resource Center or at SEMAFest.com. Sign up there for updates on the 2026 lineup. For partnership opportunities, contact info@semafest.com.

 

The 2026 SEMA Show is set for November 3-6 in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens on May 4; to sign up for notifications, visit semashow.com.